Fantasy in Fashion
Jasmine Kelly NYC is an inclusive and exclusive luxury RTW brand. We aim to tell stories and create fantasies through the guise of fashion. Through practices of sustainability, inclusivity and social activism, Jasmine Kelly NYC uses its voice to demonstrate that fashion is for everyone and everyone can be fashionable. The Jasmine Kelly customer is one that embraces their personal style with open arms. They are comfortable in their own skin and are not afraid to be bold and make a statement through their wardrobe. We want to empower the wearer through our garments .
Jasmine Kelly Rutherford is a designer born and raised in Brooklyn, NY. Being of half Guyanese and Half Haitian descent, Jasmine aims to bring inspirations from her culture and combine them with her flare for activism to create a fantasy through clothing.