Fantasy in Fashion

With an unwavering passion for craftsmanship and an eye for exquisite detail, Jasmine Kelly Rutherford is the creative force behind the eponymous contemporary brand JASMINE KELLY NEW YORK.

Rooted in a love for luxurious fabrics, impeccable tailoring, and timeless elegance, her designs embody sophistication and artistry in every stitch.

Jasmine was born and raised in Brooklyn, New York.

She trained at The Fashion Institute of Technology, and honed her skills working with brands like Christopher John Rogers, mastering the art of couture craftsmanship and fabric innovation. Being of half Guyanese and half Haitian descent, Jasmine brings inspiration from her colorful upbringing and culture to her designs.

At JASMINE KELLY NEW YORK, every piece is a testament to precision, innovation, and an uncompromising commitment to quality—where fashion isn’t just worn; it’s experienced.